SSL Protocol

What is SSL?

Secure Sockets Layer (SSL) is the standard security technology for creating an encrypted link between a web server and a browser. This link ensures that all data passed between computers on the internet remains private and secure. SSL is an industry standard used by millions of websites in the protection of their online transactions with their customers. In order to generate an encrypted link (signified by the gold padlock in the information tool bar and for URL with https:// instead of http://), a web server requires an SSL Certificate.

SSL Protocol

A new standard introduced recently is the Extended Verification SSL as indicated by the Green Address Bar.  Web sites using this enhanced method have to go through a much more vigorous verification process than the standard SSL verification process before being issued this enhanced certificate.

Why SSL is Essential

We make it our mission to provide you with a positive experience so you may feel confident that you can order safely and securely. Securing our online payment area so that customer data is protected from prying eyes.

We utilize GoDaddy Certification Authority™ Premium Extended Validation (EV) SSL certificate providing for an improved level of authentication insuring that we have been authenticated in accordance with the CA/Browser Forum's uniform vetting standard.

To qualify to receive a Premium Extended Validation (EV) SSL certificat an extensive Validation is performed to check elements that include validation of ownership of the web domain, as well as other details pertaining to the legitimacy and security of the business. This level of validation provides customers with peace of mind when buying online.

Why is SSL important?

Since the SSL protocol was released by Netscape as a security technology in 1996. We have all been educated to look for a padlock before passing any critical details over the Internet. Technically, the SSL protocol provides an encrypted link between two parties. However to you the consumer, seeing the padlock in your browser means much more:

  • That you have a secure (encrypted) link with this web site
  • That this web site is a valid and legitimate organization or an accountable legal entity

As well as ensuring that your details remain secure during a transaction, we know that you also care whether the web site you are dealing with is legitimate. In order to solve the critical issue of identity assurance as well as information security on the Internet, the efforts of SSL Providers (Certification Authorities), consumer magazines and industry bodies have rightly resulted in the padlock becoming synonymous with trust and integrity.
 

Extended Validation Certificates (EV-SSL) are a special type of SSL certificates which require more extensive investigation of the requesting entity by the Certificate Authority before being issued.  EV-SSL as indicated by the Green Address Bar has been introduced to coincide with the release of Internet Explorer 7, and is widely becoming the new security standard.

The criteria for issuing EV-SSL certificates are defined by the Guidelines for Extended Validation Certificates, currently at version 1.1. The guidelines are produced by the CA/Browser Forum, a voluntary organization whose members include leading CAs and vendors of Internet software, as well as representatives from the legal and audit professions.